Since 1929, the role of Durex in the world has been unquestionable. Our mission is to make the world a safer place for lovers because we believe that everyone has the right to a healthy, fulfilling sex life. Lovers everywhere should be able to love sex freely and fully. We stand up for better sexual education around the world because we believe it is key to start shaping attitudes about sex early. We are unwavering in our efforts to leave behind a more positive sexual legacy from one generation to the next. We do our part to champion sexual openness. And we applaud and support other people who advocate safe sex practices because we are stronger and more effective when we work together. We vow to always be accessible to lovers wherever they want or need us. What started 80 years ago is the same spirit that drives us today as we look for new ways to challenge the status quo and improve sex lives of lovers around the world